80%
opening rate for shopping cart mail
35%
conversion rate for shopping cart mail
12
incremental revenue generated for IKEA in 2023
SUCCESS STORY
About IKEA
IKEA is one of the world's leading home furnishing companies, offering a wide range of furniture, home accessories and decoration at affordable prices. The company is renowned for the innovative design and functionality of its products.
The challenge
Even the best user experience has drop-offs. Shoppers get distracted, uncertain, or simply use the cart as a wishlist. IKEA needed a way to capture these high-intent users the moment they decided to leave – turning potential lost revenue into future sales.
We don't just track abandonment. We fix it. Sovendus Optimize detects exit intent instantly. Before the user closes the tab, we intervene – not with a disruption, but with a service. We offer to save their cart via email. This allows shoppers to pause now and finish their purchase later, seamlessly across any device.
The results
By offering a helpful service instead of aggressive sales tactics, IKEA successfully converted lost sessions into sales. The option to save carts for later didn’t just boost conversion rates – it built trust and improved customer satisfaction.
The numbers speak for themselves. IKEA generated significant incremental revenue and continues to rely on Sovendus Optimize to drive growth. They stay because the results are measurable and consistent.
