From retail roots to Europe’s brand partnership platform
“Real growth requires real data – a lesson we learned as retailers ourselves. We pioneered brand partnerships 17 years ago to solve our own challenges. Today, we combine that experience with shopping intelligence to connect your brand with millions of shoppers ready to spend.”
Sebastian Legler, CEO Sovendus
OUR ORIGINS
We didn’t just join the industry. We pioneered it.
We started as online retailers, not a tech company. In 1998, running our online wine shop “Genussreich”, we faced the same challenge you do: How to acquire new customers efficiently. We didn’t wait for a solution – we built one. Our answer was bold: Connect shops to reward shoppers with a voucher for another shop after every purchase. This became the foundation of the brand partnership model. We pioneered this approach 17 years ago. Today, we don’t just understand the mechanics of brand partnerships – we define them.
THR FOUNDING OF SOVENDUS
From local pioneer to European standard
In 2011, we evolved into Sovendus to answer a larger call: bringing our performance model to the rest of Europe. While we scaled our technology and team, our DNA remained strictly retail. We built this platform for Europe, not just adapted to it. Our core promise stays the same: Pure performance. You only pay for results. It’s a network where 3,000+ brands fuel each other’s growth – meaning when the network wins, you win.
SOVENDUS MANAGEMENT
Leading growth
Managing Director Sebastian Legler has accelerated our mission. His focus goes beyond maintaining our legacy – he is evolving it. Under his leadership, we are combining 17 years of data intelligence with new technology to define the future of brand partnerships in Europe.
Your direct contact
Ready to join the team? We are your direct link to Sovendus. Whether you have specific questions or just want to connect, we are here to help you get started. No generic inboxes – reach out to us directly via our People team page.
