39
campaigns delivered in 2023
10
years of trusted partnership
4
countries successfully using Sovendus Mail
SUCCESS STORY
About DOUGLAS Group
DOUGLAS is the leading omnichannel provider of premium beauty in Europe. The company inspires its customers to live their own kind of beauty by offering a unique range of products online and in around 1,850 stores. The product range includes fragrances, make-up, skincare, haircare, accessories and beauty services.
The challenge
DOUGLAS needed to reach new, digital-native audiences in a trusted environment. Their core objectives were clear: expand their newsletter reach and drive scalable new customer acquisition without compromising brand equity.
DOUGLAS drives growth with Sovendus Mail. Sovendus Mail connects DOUGLAS with over 9 million active subscribers. These are verified shoppers who recently made a purchase, not cold leads. By targeting this audience ready to spend , we deliver high-value new customers and incremental revenue.
The results
Through precise targeting and standalone emails, DOUGLAS achieved a significant spike in incremental revenue. The exceptional conversion rates prove the power of matching relevant offers with high-intent shoppers.
The campaign succeeded on two levels. DOUGLAS successfully acquired new, online-savvy customers while simultaneously reactivating existing ones. This strategy maximized the value of the campaign by addressing both audiences effectively.
Building on this success, DOUGLAS is expanding the partnership. The brand plans to leverage additional Sovendus solutions to drive further growth and unlock new revenue streams.
