Building a high-intent customer acquisition engine for Wild Deodorant across Europe
3.1M+
new consumers reached
42%
increase in revenue
12
markets covered by our partnership network
Table of Contents
About Wild
Wild is a sustainable and refillable personal care brand who partnered with Sovendus to expand its reach across European markets, leveraging our unique post-purchase rewards solution to acquire high-intent, incremental customers at scale.
The strategy
Sovendus began its partnership with Wild by promoting the brand through targeted voucher placements on the order confirmation pages of relevant partner websites in the UK, Germany, the Netherlands, France and Italy.
In May 2025, Wild expanded its partnership with Sovendus beyond these five key markets into seven additional European markets across the network.
Isla, Senior Affiliate and Partnerships Executive, stated that the strength of Sovendus lies in its incrementality. Because their offers are only visible post-purchase on unrelated brand websites, Wild is enabled to reach users who weren’t actively seeking for its products beforehand.
This results in high-quality, incremental customers who are discovering Wild in a context that encourages trial and conversion.
The results
The phased rollout, first across five markets and then into seven more, significantly expanded Wild’s reach across Europe and delivered strong, measurable growth.
Comparing the three months prior to expansion with the three months following launch, Wild achieved:
+3.1 million additional consumers reached
+44% increase in voucher requests
+42% increase in revenue
“
Since we started working with Sovendus in 2024, they have consistently delivered strong performance. They have not only become a key strategic partner in terms of growth and new customer acquisition in the UK and EU, but have also been a pleasure to work with!
Isla Gebbie
Senior Affiliate & Partnerships Executive at Wild
