The European Shopping Clock
When European shoppers actually buy and when they’re ready to hear from your brand.
Categories keep their own clocks
Food / Drink
Sun 18:00
Mon 10:00
Pharmacy
Fri 16:00
Travel
Fashion
Sun 20:00
Mon 11:00
Press / Office Goods
Sun 21:00
Beauty / Health
Ten markets, ten clocks
United Kingdom
Mon · 17:00
A weekday-first market. Beauty & Health peaks
Monday and Tuesday at 21:00, the only market where the category leads on a Monday. Food & Drink peaks Monday at 19:00. Add the Tuesday 07:00 travel booking habit and you get a market that shops around the working week, not around the weekend.
See data from all countries
Wild case study
Building a high-intent customer acqusition engine for Wild Deodorant across Europe
Wild is a sustainable and refillable personal care brand who partnered with Sovendus to expand its reach across European markets, leveraging our unique post-purchase rewards solution to acquire high-intent, incremental customers at scale.
3.1M+
new consumers reached
increase in revenue
42%
markets covered by our partnership network
12
+3.1M
million additional consumers reached
+44%
increase in voucher requests
increase in revenue
+42%
€
€
€
€
See more
The moment after the purchase
Across Europe, 22% of online shoppers interact with a partner offer immediately after completing a purchase. That’s 138 million engagements out of the 642 million sessions we analysed. It’s an emerging behaviour that’s changing how shoppers across Europe discover and buy from new brands at checkout.
The spread between markets is the real story. Spain leads at 46.7% (more than double the average), followed by France at 42.1%, Poland at 34.9%, Italy and Sweden at 30.8%, and the United Kingdom at 27.2%.
46.7%
42.1%
34.9%
30.8%
30.8%
27.2%
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